Achieved 83% overall weighted score
Third Toyota model awarded 5 stars in 2009
The third generation Toyota Prius has achieved the maximum 5-star vehicle safety rating in the latest 2009 Euro NCAP test results. Achieving an overall score of 83%, Prius is the third Toyota model to be granted a 5-star rating this year, after the new Toyota Avensis and iQ.
The new Prius carries over the safety credentials of the previous generation, which also achieved the maximum 5-star rating for occupant safety protection in 2004.
This achievement highlights Toyota's engineering capabilities in developing a vehicle chassis, which delivers strong environmental, dynamic and safety performance.
The new Prius is equipped with upgraded active, passive and pedestrian impact safety features. Every Prius model now comes fitted with an impact absorbing body shell, seven airbags and active headrests.
The Electronically-Controlled Braking (ECB) system incorporates Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control+ (VSC+). The new Prius is also available with a new pre-emptive, Pre-Crash Safety System (PCS), incorporating Adaptive Cruise Control (ACC)
The new Prius, which is currently being launched in Europe, has generated more than 17,000 customer orders since June and is due to be launched in Ireland in early October.
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Scion today announced the launch of its new "Brand Manifesto" campaign, intended to engage a new youthful audience of creative influencers. Channeled through TV spots, print, online and out-of-home media, bold manifestos were created to expose Scion's declaration for both individuality and originality.
Scion-supported Formula DRIFT driver Tanner Foust, who debuted the Papadakis Racing-built Rockstar Energy Drink Scion tC at the season opener with a third place victory, jumped onto the Formula DRIFT podium's top spot scoring a victory this past weekend at Round 4 in Las Vegas.
Toyota Scion has set forth its new "brand manifesto." Targeting young, urban consumers the brand has debuted new TV, print and outdoor advertising, as well as a pair of promotional microsites, which went live on Thursday.
